The Agentic AI-Fueled Business Future of the Middle East, Türkiye, and Africa
Capturing Market Opportunities Through AI-Led Innovation
Organizations across the Middle East, Türkiye, and Africa (META) are rapidly advancing along their AI journeys as they aim to unlock greater value from generative AI and prepare for an agentic AI future. Both public and private sector entities are shifting from isolated experimentation to widespread adoption and integration of AI technologies. As we look toward 2026 and beyond, the central theme will be the need to realize tangible business value from AI investments.
IDC META Directions 2026 in Dubai will unveil the key trends, predictions, and outlooks set to shape technology markets in 2026 and beyond. The event will explore how technology vendors, service providers, and partners can harness the transformative impact of AI on data, automation, sovereignty, and security.
Join us to unlock regional market opportunities, understand evolving tech buyer trends, reimagine digital value, and define AI readiness, as leading global and regional IDC analysts share essential guidance that will help your business thrive in markets across the META region.
Agenda
IDC Directions
One day event
Registration and Networking
IDC Welcome Address
Jyoti Lalchandani
Head of WW Events & MD – META, Central Asia, India, IDC
Charting the Agentic AI-fueled Future: Global Keynote Address
IDC’s latest global insights, predictions, and emerging opportunities for 2026 and beyond.
Meredith Whalen
Chief Research and Data Officer, IDC
Fireside Chat
Jyoti Lalchandani
Head of WW Events & MD – META, Central Asia, India, IDC
Meredith Whalen
Chief Research and Data Officer, IDC
Strategic Market Outlook and Trend Insights for the Middle East, Türkiye, and Africa: 2026 and Beyond
IDC’s Outlook for the Middle East, Turkiye and Africa Technology Markets, Buyer Priorities, and Growth Opportunities to 2026 and Beyond.
Ranjit Rajan
Vice President, Research (META), IDC
Driving Customer Value Through Innovation: IDC’s Solutions for Navigating Disruptive Change
Discover IDC’s latest research, tools, and solutions designed to help technology vendors, service providers, and partners stay ahead in the META region
Prateek Shah
Head of Sales (META), IDC
Networking & Coffee Break
AI Evolution and the Emergence of Agentic AI in the Middle East, Türkiye, and Africa
Melih Murat
Associate Research Director, IT Services & Software (META), IDC
Defining the CISO Agenda for the Age of Agentic AI
Shilpi Handa
Associate Research Director (META), IDC
Cloud-Powered Transformation: Hybridity and Digital Sovereignty as Strategic Pillars
Harish Dunakhe
Senior Research Director, Software & Cloud (META), IDC
Manish Ranjan
Director, Software & Cloud (D&A), EMEA, IDC
Next-Generation Digital Infrastructure for the AI Era
Shahin Hashim
Associate Research Director (META), IDC
Smart Devices: Market Outlook and Emerging Trends
Roberto Alunni
Senior Director, Data & Analytics (META), IDC
Strategic Transformation of IT Services: Reimagining Service Provider Approaches
Eric Samuel
Associate Research Director, IDC
Closing Remarks
Prateek Shah
Head of Sales (META), IDC
Lunch with the Analysts
Speakers
Jyoti Lalchandani
Jyoti Lalchandani is a seasoned business executive with more than 25 years of experience in emerging markets across Europe, the Middle East, and Africa (EMEA). In his role as IDC’s Group Vice President and Regional Managing Director for the Middle East, Turkey, and Africa (META), he has been instrumental in establishing IDC’s presence in the region – first, through the initial expansion of the Dubai headquarters and then by spearheading the development of IDC offices in Johannesburg, Istanbul, Riyadh, Casablanca, Lagos, Nairobi, and Cairo.
Jyoti is responsible for the planning, development, implementation, and coordination of IDC’s market intelligence and advisory services, sales, conferences and events, go-to-market services, and office development activities across the META region. As a respected authority on emerging market tech trends, he is also regularly invited to speak at major industry events throughout the region and is frequently quoted by both the national and international media.
His field of expertise includes key tech areas such as cloud, analytics, artificial intelligence, and the Internet of Things, and he is well known for providing guidance on digital transformation strategies for the entire C-suite. He is a trusted advisor to senior executives in the supplier/enabler space across the ICT ecosystem, as well as to tech buyers from the CIO and line-of-business communities.
Starting at IDC’s CEMA (Central and Eastern Europe, the Middle East, and Africa) headquarters in 1995 in Prague, the Czech Republic, Jyoti served as IDC’s regional consulting manager. In this role, he headed several country-based project teams that advised local and multinational IT vendors on issues relating to entry strategy, competitor analysis, ROI analysis, distribution and partner evaluation, and market segmentation. He later took on the additional responsibility of overseeing the CEMA software practice, in which he was responsible for overseeing all related research (applications, system infrastructure, and tools) and advisory work across emerging EMEA countries.
Before joining IDC, Jyoti served on the national board of international non-profit organization AIESEC, where he managed the association’s partnership agreements with leading Indian conglomerates. He graduated from Loyola College, India, where his studies focused on strategy management and business policy. He later attended a corporate-sponsored program at MIT’s Sloan School of Management, Massachusetts.
Event Sessions
Tuesday, February 10 2026 10:05 am | Location:
Fireside Chat
Tuesday, February 10 2026 9:30 am | Location:
IDC Welcome Address
Meredith Whalen
Event Sessions
Tuesday, February 10 2026 10:05 am | Location:
Fireside Chat
Tuesday, February 10 2026 9:35 am | Location:
Charting the Agentic AI-fueled Future: Global Keynote Address
IDC’s latest global insights, predictions, and emerging opportunities for 2026 and beyond.
Ranjit Rajan
Event Sessions
Tuesday, February 10 2026 10:20 am | Location:
Strategic Market Outlook and Trend Insights for the Middle East, Türkiye, and Africa: 2026 and Beyond
IDC’s Outlook for the Middle East, Turkiye and Africa Technology Markets, Buyer Priorities, and Growth Opportunities to 2026 and Beyond.
Prateek Shah
Event Sessions
Tuesday, February 10 2026 1:40 pm | Location:
Closing Remarks
Tuesday, February 10 2026 10:45 am | Location:
Driving Customer Value Through Innovation: IDC’s Solutions for Navigating Disruptive Change
Discover IDC’s latest research, tools, and solutions designed to help technology vendors, service providers, and partners stay ahead in the META region
Melih Murat
In his role as associate research director for IT services and software across the Middle East, Turkey, and Africa (META), Melih drives IDC’s regional research and consulting engagements in the areas of IT services, Cloud, artificial intelligence (AI), and intelligent automation.
He first joined IDC in 2012 as a senior research analyst located out of IDC’s Istanbul office, with various responsibilities for the firm’s IT services, cloud computing, software, and telecom domains — both in Turkey and across the wider META region. Between 2016 and 2021, Melih headed the international marketing and investor relations practice at P.I. Works, a global automation and AI software vendor that serves telecom operators.
Now back at IDC, Melih is leveraging his vast experience in the IT services, cloud, software, and telecommunications domains to advise clients on go-to-market strategies, technology marketing and promotion activities, and market trends analysis. He is also driving a wide variety of research and consulting projects across the META region.
Melih has also previously served as enterprise channel and marketing manager at Nortel Turkey and as business development and strategy manager at Netaş, one of the leading systems integrators in Turkey and a former Nortel subsidiary. He possesses a bachelor’s degree in electrical engineering and received his MBA from Esslingen University of Applied Sciences in Germany. He has worked as a business development specialist at HP and wrote his MBA thesis for the company, covering European retail channel trends and winning strategies for channel businesses.
Event Sessions
Tuesday, February 10 2026 11:40 am | Location:
AI Evolution and the Emergence of Agentic AI in the Middle East, Türkiye, and Africa
Shilpi Handa
Event Sessions
Tuesday, February 10 2026 12:00 pm | Location:
Defining the CISO Agenda for the Age of Agentic AI
Harish Dunakhe
Harish Dunakhe leads IDC’s research & advisory practice for the software program in the Middle East, Africa, and Turkey (META) region.
He is responsible for a team of research analysts and manages the delivery of insights in IDC’s software program and syndicated research. Harish and his team have expertise in studying technology trends to provide our clients with thought leadership and actionable insights. He is based in Dubai.
Harish has a strong understanding of leveraging technologies to solve business problems in the public sector, travel & transportation, hospitality, IT, and retail. He has significant knowledge of emerging technologies such as blockchain, RPA, artificial intelligence, and cloud. He works with clients to understand the intricacies, opportunities, and challenges involved in their technology transformation journeys.
Harish brings more than 17 years of experience working with leading system integrators and other technology companies across the Middle East, South Asia, and India. Prior to joining IDC, he held senior roles spanning technology sales strategy, program governance, and large account business planning at Global MNCs such as Wipro, DXC Technology, and Sonata Software.
Event Sessions
Tuesday, February 10 2026 12:20 pm | Location:
Cloud-Powered Transformation: Hybridity and Digital Sovereignty as Strategic Pillars
Manish Ranjan
Event Sessions
Tuesday, February 10 2026 12:20 pm | Location:
Cloud-Powered Transformation: Hybridity and Digital Sovereignty as Strategic Pillars
Shahin Hashim
Event Sessions
Tuesday, February 10 2026 12:40 pm | Location:
Next-Generation Digital Infrastructure for the AI Era
Roberto Alunni
Event Sessions
Tuesday, February 10 2026 1:00 pm | Location:
Smart Devices: Market Outlook and Emerging Trends
Eric Samuel
Event Sessions
Tuesday, February 10 2026 1:20 pm | Location:
Strategic Transformation of IT Services: Reimagining Service Provider Approaches
2025 Event Highlights
Venue
Atlantis, The Palm, Dubai
Crescent Rd – Nakhlat Jumeira – Dubai
Discover a setting unlike any other. From intimate gatherings to grand, awe-inspiring celebrations, this venue offers spaces designed to create unforgettable experiences. Guests can enjoy an elegant cocktail reception set against the mesmerizing backdrop of a 65,000-marine-animal aquarium or indulge in an exquisite dinner in Dubai’s most exclusive hotel suite. Every detail, from the world-class catering to the impeccable service, ensures each moment is elevated into something truly extraordinary.